Google Authorship has the potential to significantly impact the effectiveness of your website's listings in Google search results. This new Google Authorship tutorial will show you what Google Authorship can do for your website, and walks you through how to set up Authorship on your website. The tutorial is found in the Strategies > SEO section of the RapidWeaver Classroom curriculum.

I highly recommend that everyone implement this as shown in this new video tutorial. The click-through rate (CTR) -- the number of clicks your website receives in Google search results -- is likely to increase if you correctly set up Authorship, by creating a Google+ profile and linking it to the content of your website. When this is done correctly, Google will (in most cases) place your Google+ profile picture alongside your website's listing in search results. This provides instant credibility to your website and makes people more willing to click on your link, opposed to others that do not have a photo listed.

Note that Google Authorship doesn't automatically improve your website's placement in search results. It's still important that you follow the other SEO guidelines in order to improve your website's rankings, and your success with SEO will always depend on a number of factors, many of which are out of your control. Even so, implementing Authorship is certainly worth the effort and I highly recommend doing so.