The Google Analytics series of tutorials has been updated with a new tutorial on Experiments. Experiments is used to test different versions of a web page’s content, to see which version is the most successful in converting visitors to customers. This feature was a part of Google’s Website Optimizer, but is now integrated into Analytics. This new tutorial replaces a previous one called “Testing Content”, which was located in the Effective Design Principles section.

Using Experiments to test content can tell you a lot about what content works best on your website. I do highly recommend that everyone view the Effective Design Principles section before conducting an experiment in Analytics, because the content of that series can help you better understand the types of content to test.

A quick note on responsive theme tutorials A tutorial on responsive themes was slated for release this week, but I am pushing that back until next week. As I’ve researched the topic and done some hands-on work with responsive themes, I’ve come to realize that the topic needs a series of videos, instead of just one. There is quite a bit involved with using these themes, and so I want to be as thorough as possible in the training I create. This is a really cool and exciting topic, so I’m looking forward to sharing my thoughts and findings with you all! Check back next week for an announcement.